Prediction of self-efficacy in recognizing deepfakes based on personality traits

Abstract

Background: While deepfake technology is still relatively new, concerns are increasing as they are getting harder to spot. The first question we need to ask is how good humans are at recognizing deepfakes - realistic-looking videos or images that show people doing or saying things that they never actually did or said generated by an artificial intelligence-based technology. Research has shown that an individual’s self-efficacy correlates with their ability to detect deepfakes. Previous studies suggest that one of the most fundamental predictors of self-efficacy are personality traits. In this study, we ask the question: how can people’s personality traits influence their efficacy in recognizing deepfakes?  Methods: Predictive correlational design with a multiple linear regression data analysis technique was used in this study. The participants of this study were 200 Indonesian young adults. Results: The results showed that only traits of Honesty-humility and Agreeableness were able to predict the efficacy, in the negative and positive directions, respectively. Meanwhile, traits of Emotionality, Extraversion, Conscientiousness, and Openness cannot predict it. Conclusion: Self-efficacy in spotting deepfakes can be predicted by certain personality traits.