'I-know-it-when-I-see-it' - Motivating Examples in the Social Psychology of Conspiracy Theory Theory

Abstract

Looking at set of 76 representative articles published by social psychologists between 2017 and 2023 (reviewed between December 2022 and February 2023), I examine the role of motivating examples---a kind of illustrative example, typically used by researchers at the beginning of their work to motivate the issue or problem they want to resolve or address in that work---in the social psychological work on conspiracy theory. Through an examination of the language around how motivating examples are introduced and used in the social psychological literature, I argue that the abstract and vague way that social psychologists employ such examples ends up relying on what Joseph Uscinski and Adam Enders deem as an unviable and easily abused `I-know-it-when-I-see-it' standard. As will be demonstrated, much of the recent work in the social psychology of conspiracy theory assumes and thus fails to establish what is supposedly problematic about belief in the conspiracy theories used as motivating examples. As a consequence the surveyed work typically fails to adequately capture belief in actual conspiracy theories, let alone establish a case for a general suspicion of such beliefs. This work, then, adds to and extends upon existing critiques of the social psychology of conspiracy theory by members of the wider community of scholars studying conspiracy theories. The upshot of this research is that if social psychologists want their work to be of use to the broader scholarly community studying these things called `conspiracy theories', then they need to connect their work on the problems of conspiracy beliefs or mindsets to concrete examples of belief in unwarranted conspiracy theories.