MODEL OF SUCCESSFUL STRATEGY EXECUTION: REVISING THE CONCEPT

Abstract

The purpose of this research is to examine the relationship between the elements of the Eight "S" model that affect strategic implementation and results achieved by companies. The main research question, to which the author sought an answer, was whether there was a relationship between individual elements that affect strategy implementation and the effects it brings in revenue growth. The survey covered 200 of the best-ranked Polish companies (where revenues constituted one of the ranking criteria) where the level of strategic implementation was considered satisfactory. Testing of the research hypotheses has shown that the factors defined as Resources and Shared Values have a minor impact on the strategy implementation. The research also has shown that there is an additional element that could be incorporated into the model - the system of informal communication. In addition, the paper describes the interrelations between elements of the model. Key words: implementation model, informal communication, strategy execution.