Effect of multifaceted social norms on physicians’ use of clinical practice guidelines on antimicrobials: Evidence from secondary and tertiary general hospitals in central-western China

Abstract

Abstract Background With the improper use of antimicrobials becoming a major public health concern globally, poor compliance of clinical practice guidelines(CPGs) on antimicrobials is still prominent, especially in less developed regions. Although social norms have received increasing attention as the determinants of physicians’ CPGs use, most studies set forth only a single level of social norms. Therefore, this study aims to investigate the impact of multifaceted social norms on physician’ use of CPGs on antimicrobials, and further reveal the temporal effects of social norms. Methods Based on integration of Theory of Planned Behavior and Theory of Normative Social Behavior, a questionnaire survey was conducted covering social norms at individual level (subjective norms), organizational level (organization criterion) and social level (social identity), as well as other potential factors (attitudes, behavioral intention, etc) for the use of CPGs on antimicrobials. Data were collected by multi-stage random sampling from 502 physicians in secondary and tertiary general hospitals in central-western China. Structural equation model (SEM) was used to link the three-level factors with physician's behavior. And with reflected by the moderating effects of professional titles in this study, the temporal effects of social norms were examined by multi-group SEM. Results Nearly 70% of the participants had a good practice of using CPGs on antimicrobials. Reliability and validity analysis shows that the questionnaire developed from the theoretical model is acceptable. Subjective norms, organization criterion and social identity were linked to higher behavioral intentions(β = 0.212, p < 0.01; β = 0.254, P < 0.01; β = 0.212, P < 0.01). The direct effect of behavior intentions on physicians' practice was 0.822, and the indirect effects of subjective norms, organizational criterion and social identity on practice were 0.308, 0.236 and 0.235. The effects of organization criterion and social identity on behavior were moderated by the professional title, and regarding effects would be weakened with the rise of professional title. Conclusion This study reveals the importance of multifaceted social norms in enhancing physicians’ use of CPGs on antimicrobials and the moderating effects of professional titles on the role of social norms at organizational level (organizational criterion) and social level (social identity).