Blockchain and Mobile Client Privacy Protection in E-Commerce Consumer Shopping Tendency Identification Application

Abstract

Abstract In recent years, China's e-commerce has made great progress, and the growth trend of online shopping is obvious. Although China's online sales are far below half of the United States. One of the important reasons is the privacy risks of e-commerce and insufficient consumer trust, but it still hinders the development of e-commerce online shopping applications. According to the trust survey, interaction is an important condition for generating trust and an important element. However, in the existing e-commerce trust surveys, the impact of interaction is analyzed, but few surveys only have an impact on consumers' shopping tendency. Therefore, considering the importance of the reliability of e-commerce online shopping applications and the current issues related to consumer privacy protection between the blockchain and mobile clients, on this basis, through theoretical analysis and empirical research, consumers The influence of platform-type shopping websites on reliability and consumer shopping behavior factors and mechanisms, blockchain and mobile client privacy protection design investigation and verification forms. The shopping direction identification system of e-commerce consumers has to some extent made up for the shortcomings of previous empirical research on e-commerce trust behavior. In the field of consumer research, e-commerce has the importance of becoming a specific practical indicator.