Determinant factors, barriers and performance outcomes of green innovation adoption by firms: a systematic literature review

Abstract

Abstract What is the significance of understanding the determinant factors and motivations behind a firm’s decision to adopt green innovations, identifying the sources of barriers and what are the outcomes of such adoption? How do the findings from the literature review help to define the conceptual framework for green innovation adoption (GIA)? What are the future research trends? To address these research questions, a systematic literature review (SLR) was conducted. After defining inclusion and exclusion search criteria, a systematic search of peer-reviewed articles from the Web of Science (WoS) and Scopus databases was conducted. The search database contained 84 papers, of which 42 met the specific analysis goals of this study using the InOrdinatio method. The results indicated a growing interest in green innovation, with 78.57% of papers published between 2015 and 2022. Top research countries include Pakistan, the EU, China, the USA and Malaysia. Quantitative, qualitative, and mixed methods were used in selecting the papers, which highlight leading firms as protagonists in developing new technologies. This research aims to promote internal factors that firms can manage, rather than complying with external factors beyond their control. Based on the SLR, this paper proposes a proposition and a conceptual model for further research on GIA. This study offers a novel framework and understanding for researchers to explore the antecedents and consequences of GIA by enterprises. Based on the identified literature gaps, promising avenues for future research were proposed.