Research on Privacy Security Risk Evaluation of Mobile Commerce Users based on Information Entropy and Markov Theory

Abstract

Abstract To apply for precise personalized services in mobile commerce, the users have to disclose their personal information to the operator, which constitutes a potential threat to their privacy security. In this paper, a mobile commerce privacy security risk evaluation model is established based on information entropy and Markov theory, and effective security risk measurement and evaluation method is put forward. In this way, accurate and quantitative privacy disclosure risk evaluation results are provided, to guide the users’ selection of safe mobile commerce applications and protect their privacy security.