Impact of E-nam on Organic Agriculture Farmers' Economic Growth: a Smart-pls Approach

Abstract

Abstract To achieve the aim of doubling organic agriculture farmers' income, new sources of revenue and improved possibilities must be identified. The online digital market attempts to reduce transaction costs, bridge information gaps, and facilitate market access for organic agriculture farmers and other stakeholders. To improve efficiency in the current system, the government of India (GOI) developed a National Agriculture Market in 2016 by merging all of the country's existing APMCs marketplaces through a shared electronic platform known as e-NAM. The e-NAM is a mandatory delivery-based trading platform that may aid in lowering the cost of intermediation and increasing organic agriculture farmers' price realization by boosting marketing efficiency and introducing transparency to agriculture marketing. The current study was undertaken in six E-NAM mandis located in four districts of Odisha to evaluate the efficiency of e-NAM, particularly on farmer involvement and the online pricing value system as a result of e-NAM. Data was obtained from organic agriculture farmers, merchants, and mandi authorities during a field survey, as well as live trading on e-NAM commodities prices. The current study has a broader marketing coverage since it identifies farmer concerns and their perspectives in the overall marketing of various goods and also exposes facts about organic agriculture farmers having difficulties in marketing their output through e-NAM.