Delving into the Motivations behind Tech Adoption in Entrepreneurship

Abstract

Abstract This qualitative study delves into the intricate motivations driving technology adoption within entrepreneurial endeavors. By employing in-depth interviews and thematic analysis, it uncovers the diverse array of factors shaping entrepreneurs' decisions to integrate technology into their ventures. Economic incentives, strategic imperatives, and personal aspirations emerge as key drivers behind technology adoption. Economic motivations encompass the desire to enhance operational efficiency, reduce costs, and gain a competitive edge. Strategic imperatives drive entrepreneurs to leverage technology for long-term growth, scalability, and market penetration. Personal motivations, including a passion for innovation, autonomy, and societal impact, also play a significant role in shaping technology adoption decisions. The study reveals a dynamic and iterative technology adoption process characterized by experimentation, learning, and adaptation. Despite challenges such as technical complexity, resource constraints, and resistance to change, entrepreneurs report positive outcomes from technology adoption, including improved efficiency, increased productivity, and enhanced competitiveness. Moreover, technology adoption has broader implications for innovation, job creation, and societal impact. These findings contribute to a deeper understanding of the dynamics between technology adoption and entrepreneurship. The study offers actionable insights for stakeholders, including policymakers, practitioners, and researchers, seeking to support and promote technology-enabled entrepreneurship. By aligning technological investments with entrepreneurial goals and values, fostering a supportive ecosystem for technology adoption, and promoting digital literacy and access to resources, stakeholders can harness the transformative potential of technology to drive innovation, growth, and positive change in entrepreneurship and society.