Analyzing the digital divide among the demographics in the State of Telangana with reference to adoption of Digital Banking services.

Abstract

Abstract The digitalisation of banking services is certainly a positive note that reduces the fatigue of the customers by operating their transactions through their mobile gadgets and other electronic instruments using the internet. However, the research literature demonstrates that Digital initiatives not only has positive connotation but has created a digital divide among the demographics across the communities (Benda et al, 2011) the studies also show evidence that there exists a huge gap among age groups, gender, income levels and socio-cultural groups in availing digital technologies in financial,especially the banking sector (Upadhyaya, L., et al, 2018). The present study is an attemptwhich focuses on understanding the changing and existing phenomenon of banking with special reference to Digitalisation and the adoption process of these new technologies by customers. The study mainly takes the constructs from Technology acceptance Models to test whether there exists any digital divide among the demographics in the study.