Abstract
Human emotions had a significant impact on the survival of our ancestors throughout our evolutionary history. Nowadays, it is possible that our emotions still influence our attitudes in favor or against wildlife conservation. To analyze this hypothesis, we designed a study using eight iconic vertebrate species (two birds, five mammals, and a snake) with different ecological roles, some of which are threatened. The study was directed to 238 inhabitants of communities within El Triunfo Biosphere Reserve, Chiapas, Mexico. We built a Conservation Effort factor (CE) based on questions related to participants’ attitudes toward the focal species. We analyzed the influence of variables (predictors) through a Sequential Canonical Analysis (SEQCA) using the next sequence: (1) participants’ experiences with animals; (2) negative emotions; (3) positive emotions; and (4) CE. The model also considered the influence of sociodemographic variables (age, gender, participation in conservation activity, religion, and region). The model was significant and explained 25% of the variance. Although sociodemographic predictors had an influence on the participants’ experiences with the focal species, these variables did not have an effect on the CE. The CE was significantly influenced by positive (happiness) and negative (fear) emotions. Our study revealed the importance of human emotions in conservation management strategies, especially with species such as large carnivores and snakes. We conclude that personality predictors could explain the remaining variance in the model. We propose further studies to examine the role of emotions and other personal predictors in human-wildlife interactions.