Risk perception and ride-pooling choice intention: a moderated mediating effect model

Abstract

Abstract In order to explore the mechanism of urban residents ' risk perception on ride-pooling intention under the background of public health crisis, based on the moderated mediation effect model, this paper explores the relationship between residents ' risk perception, ride-pooling attitude and ride-pooling intention through correlation analysis and mediation effect analysis, and uses bootstrap test to analyze the moderating effect of gender and residence risk level. The results show that: (1) There is a significant negative correlation between risk perception and the two dimensions of ride-pooling attitude and intention; there is a significant positive correlation between ride-pooling attitude and ride-pooling intention. (2) The attitude of ride-pooling plays a complete mediating role between risk perception and ride-pooling intention. (3) The direct predictive effect of risk perception on ride-pooling intention and the mediating effect of ride-pooling attitude will not be regulated by gender. The direct predictive effect of risk perception on ride-pooling intention will be regulated by the risk level of residence. Based on the above research results, some suggestions on epidemic prevention measures and platform management are put forward to provide reference for urban governance and ride-pool optimization.