Abstract
The Internet has become one of the most influential components of a child’s everyday life. While it offers certain benefits, it also contains some darker sides, needing strong consideration by the parents and guardians. This research examines parents' perceptions and role in ensuring safe internet use among Pakistani children. Theoretically supported by parental mediation theory, this research gathered qualitative data from 12 parents with children under 18. Data analyzed using thematic qualitative analysis revealed that parents showed a subtle understanding of children's internet usage patterns among participants. While acknowledging the educational benefits of the internet, parents also share concerns about its possible risks, including exposure to inappropriate content and online predators. Regular communication, confidence-building practices, and active monitoring approaches are essential for protecting children's online experiences. These results highlight the critical role of parental mediation in navigating the complexities of children's internet use and encouraging a secure online environment. Considering the findings, it is concluded that parents can effectively mitigate possible risks associated with children's internet use by promoting open communication and implementing assertive monitoring strategies. These insights highlight the need for ongoing research and collaborative efforts among parents, educators, and policymakers to develop extensive frameworks prioritizing children's digital well-being in an increasingly connected world.