Assessing the Readiness of Staff at Uitm Pahang Toward Big Data Adoption

Abstract

Abstract The adoption of Big Data (BD) in higher education is still in its initial stages compared to other sectors. This has led to numerous frameworks for BD adoption in higher education, as different studies cover different scopes and objectives. This study aims to explore the readiness of University Teknologi MARA Cawangan Pahang (UiTM Pahang) towards BD adoption. Diffusion of Innovation and Technology, Environment, and Organization Theories will be used to explore the organization's readiness, while Unified Theory and Use of Technology elements will explore individual acceptance of BD. According to the findings, 25.7% of respondents are aware of the term "big data" but lack the skills to apply it in their workplace, and the majority (80%) of UiTM Pahang staff agree that adopting big data will increase their productivity. In the context of the use of technology, 70% of the respondents agreed that UiTM Pahang would support the use of big data in the organization. Approximately 80% of respondents believe that using big data will assist UiTM Pahang improve student performance, the teaching process, decision-making, and knowledge of future trends, thereby assisting in changing the academic curriculum. Hence, to increase the awareness and readiness of the staff toward BD adoption at UiTM Pahang, the top management can impart BD training and motivational support. The positive outlook of the overall state would lead to the ongoing improvement of the education system with continuous aid from both management and staff.