Abstract
Against the backdrop of the development of "dual carbon" and "new quality productivity", in-depth exploration of how companies' adherence to ESG concepts affects investors' choices is particularly important for promoting high-quality and sustainable development of companies. To compensate for the lack of existing research on corporate ESG performance and investor attention at the strategic level of analysis, this paper proposes a research paradigm based on GMCR-AHP-TOPSIS, constructs a conflict analysis graph model and does an arithmetic case analysis. The study found that if companies choose to follow the concept of ESG development and take the initiative to do a good job of ESG information disclosure, it is easier to win the attention of investors, and the better the ESG performance of the company, the easier it is to win the investment of investors. At the same time, along with the high quality and sustainable development of typical Chinese new energy companies with good ESG performance, the industry's new quality productivity improvement will help promote the implementation of China's "dual carbon" goal in the long run. The findings of this paper may be of great value to investors in making ESG investment decisions.