The impact of digital platforms on the behavior of Moroccan voters

Abstract

This study explores the impact of digital platforms on voting behavior in Morocco, focusing on how these tools influence voters' choices. It mainly aims to resolve the following question: how do these tools impact Moroccan electoral behavior? By highlighting the effects of digital political campaigns, it reveals a significant influence on voting intentions and a contribution to political polarization. Digital platforms exacerbate divisions by amplifying exposure to divergent opinions and influencing political interactions. Additionally, voters express concerns about the manipulation of information, highlighting the importance of addressing these challenges in Morocco's modern electoral context.