Creating Value Differently in the Third Sector in Morocco: Analytical Study in the Light of a Non-profit Women's Association for Independent Advocacy

Abstract

Abstract This article aims to highlight an atypical form of entrepreneurship in a solidarity environment, which is related to the creation of income generating activities (IGA) in a non-profit organization context. Therefore, we will try to show that the women’s associative entrepreneurship could be a significant lever of action not only to create income-generating activities, but also as a fertile field to put female entrepreneurs, "co-opted" within a non-profit organization, on a multi-purpose value creation path. Our concern, in this article, is to rethink the traditional model of value management created by IGAs by expanding it through a multidimensional vision, with the example of a specific non-profit organization: the Initiative for the Protection of Women's Rights (IPWR). We seek to identify the value-creating activities of this non-profit organization in an entrepreneurial process, through solidarity projects led by women exposed to violence. This study makes it possible to evolve efficiently and effectively the current and future value creation of non-profit organizations promoting IGAs carried out by abused women. One of the key findings of our study is that through these entrepreneurship initiatives within non-profit organizations, these abused women recovered or gained self-confidence, accepted the idea that their life have a meaning, and felt valued by becoming autonomous both on material and immaterial dimensions. Our research approach is part of an hybrid exploration. Data collection was conducted through field observations, open interviews and documentation.