Research on the Influence Path of Digital Technology to Promote Green Transformation under Public Green Concern

Abstract

Abstract Using digital technology to promote green transformation has important guiding significance for policy construction and practical promotion of green transformation, but its impact path is unclear. Based on the panel fixed effect model, this paper uses the data of 30 Chinese provinces (Tibet is not included) from 2011 to 2019 to examine the impact of digital technology on green development level and the mediating effect of public green attention on green development level. The results show that there is an inverted U-shaped relationship between digital technology and green development level. At present, although China’s digital technology directly inhibits the level of green development, it can indirectly enhance the level of green development and help green transformation by enhancing the public’ s attention to green. And in the proposed emphasis on digital technology to guide public opinion to focus on green development, it is necessary to distinguish between the eastern and central and western regions according to different conditions in each region, and then implement different green transformation strategies. Provinces and cities in the eastern region should regard foreign enterprises, private enterprises and state-owned enterprises as the same and jointly assume the responsibility of green development. Provinces and cities in the central and western regions need to further improve infrastructure construction and actively guide green transformation.