Affiliation:
1. Coastal Carolina University
2. Appalachian State University
Abstract
Abstract
Green energy is at the forefront of many discussions. Renewable energy sources and smart devices are options for those wishing to lessen their reliance on fossil fuels. This study considers consumer perceptions of green energy when offered from an energy provider. Based on the theory of planned behavior (TPB), it is proposed that several variables such as environmental attitude, environmental self-identity, green history, subjective norms, and perceived behavioral control will lead to positive purchase intentions. The study also considers the variables’ effects on remotely controlled energy use (RCEU). The results indicate that environmental attitude, environmental identity, green history, and perceived behavioral control are all positively related to purchase intentions. Additionally, environmental attitude, green norms, and perceived behavioral control are positively related to RCEU. The results could have important implications for practitioners in the energy sector and citizens interested in environmental issues.
Publisher
Research Square Platform LLC
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