Sentiment analysis of Twitter posts related to a COVID-19 Test and Trace Program in NYC-Reference-Cited by-同舟云学术

Sentiment analysis of Twitter posts related to a COVID-19 Test and Trace Program in NYC

Published:2024-01-30 Issue: Volume: Page:
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Author:

Tsai Krystle A¹,Chau Michelle M¹,Wang Juncheng¹,Thorpe Lorna E.¹,Massar Rachel E.¹,Conderino Sarah¹,Berry Carolyn A.¹,Islam Nadia S.¹,Bershteyn Anna¹,Bragg Marie A²^ORCID

Affiliation:

1. NYU Grossman School of Medicine: New York University School of Medicine

2. New York University School of Medicine

Abstract

Abstract As part of a program evaluation of the New York City Test & Trace program (T2)–one of the largest such programs in the US–we conducted a study to assess how implementing organizations (NYC Health & Hospitals, other government agencies, CBOs) communicated information about the T2 program on Twitter. Study aims were: 1) quantify reach and engagement of T2 Twitter posts by NYC organizations and celebrities; 2) examine social media users’ perceptions of T2 through sentiment analysis of social media users’ T2-related posts; and 3) examine the engagement associated with Chelsea Clinton’s tweet about T2. In our sample of 1,987 T2-related posts, celebrities and CBOs generated more user engagement (0.26% and 0.07%, respectively) compared to government agencies (e.g., Mayor’s Office, 0.0019%). Sentiment analysis revealed that positive tweets (46.5%) had higher user engagement than negative tweets (number of likes: R2 = .095, p < .01), reinforcing the value of engaging with celebrities and CBOs.

Publisher

Research Square Platform LLC

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