Research on the development strategy of rural cultural and tourism integration from the perspective of big data Take Pingwang Town Suzhou as an example

Abstract

Abstract The integration of rural culture and tourism is an important means to prosper the rural economy, inherit rural culture, promote rural transformation and development, and increase farmers' employment and income. Taking Pingwang Town as an example, this paper excavates rural cultural communication texts and tourism experience texts, and analyzes the content, integration quality, integration value and integration popularity of rural culture and tourism by using word frequency analysis, sentiment analysis, semantic network analysis and POI heat analysis, and constructs an evaluation framework for rural cultural tourism integration. Combined with the analysis results of the evaluation framework, optimization strategies are proposed from the aspects of industrial upgrading, regional culture and brand marketing, so as to provide theoretical support for the integrated development of urban and rural areas and the comprehensive revitalization of rural areas.