Analyzing the Impact of English Media Exposure on English Proficiency among Nonnative Asian Speakers

Abstract

This paper explores the phenomenon and effects of English proficiency enhancement through English media by nonnative English speakers in Asia in the context of globalization and informationization. With the growing importance of English in international communication, mastering English has become an important tool for individuals to participate in global activities. Despite significant differences in the level of English language education and resource allocation within the Asian region, English media, as an important learning resource, provides a wealth of language input and cultural exchange opportunities that can help improve the proficiency of nonnative English speakers. This study analyzes the correlation between the frequency of exposure to English media and improvements in English proficiency based on AsiaBarometer data through an ordered probit model and other statistical methods. The results show that frequent exposure to English media significantly improves respondents' English proficiency. In addition, the study revealed the moderating role of age and education level in this process, noting that younger and more educated individuals benefited more significantly. The study emphasized that English media not only enhances language skills but also provides a platform for cultural understanding and cross-cultural communication. In light of these findings, it is recommended that educational policy makers and institutions integrate English media resources more effectively and provide customized learning support to learners from different backgrounds to improve English proficiency for all and enhance international communication skills. Future research needs to explore more influencing factors and different regional contexts to optimize the allocation and use of educational resources.