Affiliation:
1. Harbin Institute of Technology
2. Beijing Union University
Abstract
Abstract
With the development and application of digital technology, a new logistics ecology based on the internet and big data is emerging through collaborative innovation models and advanced Artificial Intelligence technology. Building on the event system theory, we analyze Cainiao’s business model innovation from the perspective of ecosystem research through three aspects: value proposition, value co-creation, and value capture. The research concludes that Cainiao should realize business model innovation from the following three aspects: (1) clearing value proposition, (2) co-creating value through ecological cooperation and an open platform, and (3) capturing value by positioning precisely, distributing legitimately, and managing the supply chain.
Publisher
Research Square Platform LLC
Reference58 articles.
1. Industrial ecosystems as technological niches;Adamides ED;J Clean Prod,2009
2. Match your innovation strategy to your innovation ecosystem;Adner R;Harvard Business Rev,2006
3. Adner R (2012) The Wide Lens: A New Strategy for Innovation. Portfolio/Penguin, U.S.A.
4. Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations;Adner R;Strateg Manag J,2010
5. Ecosystem as structure: an actionable construct for strategy;Adner R;J Manag,2017