Affiliation:
1. Faculty of Management and Economics, Tomas Bata University in Zlín, Czech Republic
Abstract
The aim of this article is to examine the social context of the banking
business and to define the basic attributes of corporate social
responsibility and ethics in commercial banking. One part of the presents the
results of the author?s empiric research into the moral attitudes of bank
employees in the Slovak Republic. The importance of ethical standards for
financial markets is based on the purpose of commercial banks and other
financial institutions, which operate with the money of others. The financial
crisis has revealed other significant economic implications, and the
considerable lack of moral values in commercial banking has been reflected in
bankers? unscrupulous approach to their clients. The crisis has also caused a
fundamental turnaround in public opinion towards commercial banking and has
increased the pressure to apply moral principles, which represent an
appropriate complement to banking regulation. The results of our research
show a low level of employee loyalty in the banking sector of the Slovak
Republic. This paper can serve as an inspiration for future economic and
sociological research by emphasizing the fact that pursuit of profit can be
compatible with added social value.
Publisher
National Library of Serbia
Subject
General Economics, Econometrics and Finance
Cited by
13 articles.
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