Corporate Social Responsibility and Consumer Behaviour: A Review to Establish a Conceptual Model

Abstract

Over the past decades, concern about the environment has become not only a significant public issue but also a crucial topic in academic research. A sharp rise in environmentalism has emerged. Despite an increase in consumer expectations for business to do more for society than deliver on economic conditions and many firms' increasingly adopting socially-responsible stances, marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward. This paper discusses the review of past papers to identify the gaps and to frame a conceptual model as per the consumer and firm’s expectation from CSR policies.