Determination of travel motivations and motivational typology of tourists who have no intention to revisit Türkiye-Reference-Cited by-同舟云学术

Determination of travel motivations and motivational typology of tourists who have no intention to revisit Türkiye

Published:2023-09-30 Issue:2 Volume:9 Page:41-52
ISSN:2458-7583
Container-title:Journal of Tourism Theory and Research
language:
Short-container-title:

Author:

KARAKAN Halil İbrahim^ORCID,BİRDİR Kemal¹^ORCID

Affiliation:

1. MERSİN ÜNİVERSİTESİ

Abstract

This study aims to identify travel motivations and typologies of tourists without the intention to revisit. The study sample has yet to be studied in the national and international literature, making this study original. In this study, 3000 tourists visited Istanbul Atatürk Airport in August 2017, and 405 tourists who did not intend to visit again were identified. The study used a mixed-methods exploratory approach. The study found that curiosity and discovery were the main travel motivations. Other motives for travel were recreation, recognition and learning, and alternative tourism activities. Tourist typologies were identified as explorers, recreationists, intellectuals, and diversity seekers. As tourism ambassadors, satisfied tourists may influence potential tourists with zero-cost marketing.

Publisher

Journal of Tourism Theory and Research

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

Reference60 articles.

1. Alegre, J., & Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43(5/6), 670-685.

2. Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2010). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamalı (6. Baskı). Sakarya: Sakarya Yayıncılık.

3. Bansal, H. S., & Eiselt, H. A. (2004). An exploratory research of tourist motivations and planning. Tourism Management, 25(3), 387-396.

4. Boit, J. C. (2013). The role of destination attributes and visitor satisfaction on tourist repeat visit intentions to Lake Nakuru National Park, (Unpublished Master’s Thesis). West Illinois Un.

5. Çetinsöz, B. C., & Artuğer, S. (2014). Yabancı turistlerin antalya'yı tercih etmesinde etkili olan çekici faktörlerin belirlenmesine yönelik bir araştırma. Uluslararası Sosyal Araştırmalar Dergisi, 7(32), 573-582.