INTERPRETATION OF THE PHENOMENON OF SOCIAL CONTROL IN POSTMODERNISM AND METAMODERNISM

Abstract

The paper presents a comparative analysis of the interpretation of the phenomenon of social control in postmodernism and metamodernism. The similarities and differences in the description of social control mechanisms are identified. The concepts of “society of the spectacle” (G.Debord), “society of surveillance” (M.Foucault) and “society of control” (J. Deleuze) are analyzed, which show the evolution of postmodernists’ views on social processes.. The concept of the “listening society” (G.Freinacht) as a metamodern alternative to the development of modern society is presented. Postmodernism focuses on criticizing society, drawing attention to its increasing fragmentation, the crisis of metanarratives, and the growing role of the media as a tool for social control. In contrast, metamodernism tries to balance modern and postmodern theories, recognizing the importance of centralized and decentralized forms of social control. This allows simultaneously taking into account the diversity of identities of a modern person and the possibility of his or her integration into society through the adoption of common norms and rules. Metamodernism seeks to reconstruct metanarratives that can contribute to new forms of social control based on cooperation and common interests. It emphasizes the importance of empathy in social control, whereas postmodernism rejects it as a false, simulated form of social relations. While postmodernism focuses more on critical analysis of existing structures, metamodernism aims to find hybrid and adaptive forms of control that combine traditional methods with the latest technologies. All these differences in the interpretation of the phenomenon of social control reflect the paradigm shift from postmodern deconstruction to synthesis and reconstruction within metamodernism.