The use of digital data analytics in the performance of advertising campaigns: the effect of absorptive capacity
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Published:2023
Issue:3
Volume:25
Page:333-352
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ISSN:1806-4892
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Container-title:Review of Business Management
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language:
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Short-container-title:RBGN
Author:
Spagnol Simi dos Santos SilviaORCID,
Eduardo Carvalho CarlosORCID
Publisher
FECAP Fundacao Escola de Comercio Alvares
Subject
Strategy and Management,Industrial relations,Business and International Management