Current Efforts to Make Bikeshare More Equitable: Survey of System Owners and Operators

Abstract

The number of public bikeshare systems has been increasing rapidly across the United States over the past 5 to 10 years. To date, most academic research around bikeshare systems in the United States has focused on the logistics of planning and operationalizing successful systems. Investigations of system users and effects on the local community are less common, and studies that are focused on efforts to engage underserved communities in bikeshare systems are rarer still. This paper relies on a survey of representatives from 56 U.S. bikeshare systems to better understand and document current approaches toward serving low-income and minority populations. The survey asked about equity policies and metrics, the degree to which equity considerations affect a variety of system practices, what the existing barriers to utilizing bikeshare are for target populations, and what challenges the bikeshare system entity faces in addressing those barriers. Results indicate that nearly one in four bikeshare systems has written policies around equity; nearly half of bikeshare systems with more than 500 bikes have such policies. However, many more systems consider equity in various aspects of their systems. Equity considerations affected station siting, fee structure and payment systems, and promotion and marketing in a majority of systems (68%, 72%, and 57%, respectively), and operations and data collection and analysis, though to a lesser extent (42% each). Bikeshare systems reported cost, access, and outreach as the largest barriers to equity, in addition to overall funding and staff levels.