Influence of E-Shopping on Shopping Travel

Abstract

Research was done to reveal the travel impact of e-shopping in the Minneapolis–St. Paul (Twin Cities) metropolitan area of Minnesota. A sample of Internet users drawn from urban, suburban, and exurban neighborhoods was used to identify the relationship between e-shopping and in-store shopping. An online survey composed of direct and attitudinal questions was used to obtain the data. Ordered probit models were developed to account for the influences of a variety of confounding factors, such as shopping attitudes, shopping accessibility, shopping responsibility, and sociodemographics. The preliminary results, controlled for the confounding factors, show that e-shopping behavior (for online searching and online buying) tends to have a complementarity effect on in-store shopping.