The Fourth Age of Political Communication: Democratic decay or the rise of phronetic political communication?

Abstract

The ‘fourth age’ of political communication is emerging. In the fourth age the logics of media and digitization shapes the public sphere, because algorithms and polarized drama increasingly determine what we become aware of in digital and mass media. The result may very well be a less informed public sphere. The emerging class of policy professionals has the opportunity to mix the logics of mediatization and digitization. While such a mix may very well lead to democratic decay, based on elitism, it may also hold fruitful potentials for a more democratic and ethical type of political communication, called phronetic political communication.