Exploring Apology Strategy by Indonesian Public Figures: A Pragmatic Study in Social Media

Abstract

<p class="5AbstrakIsi">Public figures tend to use social media platforms to apologize in public<del cite="mailto:Author"></del> due to its practicality and effectiveness. Although public apology as a social phenomenon has been extensively studied in the English-speaking world, Indonesian public apologies have less attention from linguists and management scientists. This paper examines the speech act of apologizing made by Indonesian Public Figures in 2020 by analyzing <ins cite="mailto:Author"></ins>videos collected from YouTube. The data of the study was analyzed based on Murphy’s framework of formulate (2015). Findings include <ins cite="mailto:Author">that Indonesian public figures prefer all</ins> three categories of apology strategy: explicit, conventional-indirect, and non-conventional-indirect strategies. Mover, explanation, account, or excuse become the most frequent used to express their apology. It was then followed by expression of lack of intent and statement of repair.</p><p class="5AbstrakIsi"> </p><p class="6katakunci"><strong>Keywords:</strong> Pragmatic, Apology, Indonesia, Youtube, Public Figures</p><p class="6katakunci"> </p>