Direct-to the-Public Advertisement of Prescription Drugs
Author:
Publisher
Massachusetts Medical Society
Subject
General Medicine
Link
http://www.nejm.org/doi/pdf/10.1056/NEJM198802113180608
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3. Controversial Issues Surrounding Direct-to-Consumer Advertisements of Prescription Drugs;Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference;2014-12-06
4. Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel;Health Marketing Quarterly;2012-07
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