Hybridization of Improved Binary Bat Algorithm for Optimizing Targeted Offers Problem in Direct Marketing Campaigns
Author:
Publisher
ASTES Journal
Subject
Management of Technology and Innovation,Physics and Astronomy (miscellaneous),Engineering (miscellaneous)
Link
https://www.astesj.com/publications/ASTESJ_050628.pdf
Reference13 articles.
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2. X.S. Yang, "A new metaheuristic Bat-inspired Algorithm," Studies in Computational Intelligence, 284, 65-74, 2010, doi:10.1007/978-3-642-12538-6_6.
3. M.D. Cohen, "Exploiting response models - Optimizing cross-sell and up-sell opportunities in banking," Information Systems, 29(4), 327-341, 2004, doi:10.1016/j.is.2003.08.001.
4. M.Y. Smaili, H. Hachimi, "Metaheuristic for optimizing targeted offers in Direct Marketing," 6th International Conference on Optimization and Applications, ICOA 2020 - Proceedings, 4-8, 2020, doi:10.1109/ICOA49421.2020.9094454.
5. F. Talla Nobibon, R. Leus, F.C.R. Spieksma, "Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms," European Journal of Operational Research, 210(3), 670-683, 2011, doi:10.1016/j.ejor.2010.10.019.
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