Customer Behavior of Green Advertising: Confirmatory Factor Analysis-Reference-Cited by-同舟云学术

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Customer Behavior of Green Advertising: Confirmatory Factor Analysis

Published:2021-02 Issue:1 Volume:6 Page:833-841
ISSN:2415-6698
Container-title:Advances in Science, Technology and Engineering Systems Journal
language:
Short-container-title:Adv. sci. technol. eng. syst. j.

Author:

Alamsyah Doni Purnama,Othman Norfaridatul Akmaliah,Aryanto Rudy,Mulyani Mulyani,Udjaja Yogi

Publisher

ASTES Journal

Subject

Management of Technology and Innovation,Physics and Astronomy (miscellaneous),Engineering (miscellaneous)

Link

https://www.astesj.com/publications/ASTESJ_060192.pdf

Reference49 articles.

1. D. P. Alamsyah, N. A. Othman, and H. A. A. Mohammed, "The awareness of environmentally friendly products: The impact of green advertising and green brand image," Manag. Sci. Lett., vol. 10, pp. 1961-1968, 2020, doi: 10.5267/j.msl.2020.2.017.

2. T. F. Kao and Y. Z. Du, "A study on the influence of green advertising design and environmental emotion on advertising effect," J. Clean. Prod., vol. 242, p. 118294, 2020, doi: 10.1016/j.jclepro.2019.118294.

3. P. Hartmann and V. Apaolaza-Ibáñez, "Green advertising revisited," Int. J. Advert., vol. 28, no. 4, pp. 715-739, Jan. 2009, doi: 10.2501/S0265048709200837.

4. A. M. F. Paço, M. L. B. Raposo, and B. Interior, "Green Consumer Market Segmentation: Empirical Findings From Portugal," Int. J. Consum. Stud., vol. 34, no. 1996, pp. 429-436, 2010, doi: 10.1111/j.1470-6431.2010.00869.x.

5. M. H. A. Rahim, R. Z. J. A. Zukni, F. Ahmad, and N. Lyndon, "Green advertising and environmentally responsible consumer behavior: The level of awareness and perception of Malaysian youth," Asian Soc. Sci., vol. 8, no. 5, pp. 46-54, 2012, doi: 10.5539/ass.v8n5p46.

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