Balance as One of the Attributes in the Customer Segmentation Analysis Method: Systematic Literature Review
Author:
Publisher
ASTES Journal
Subject
Management of Technology and Innovation,Physics and Astronomy (miscellaneous),Engineering (miscellaneous)
Link
https://www.astesj.com/publications/ASTESJ_050343.pdf
Reference16 articles.
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3. A. Subrahmanyam, "Big data in finance: Evidence and challenges" Borsa Istanbul Review, vol. 19, no. 4, pp. 283-287, 2019.https://doi.org/10.1016/j.bir.2019.07.007.
4. M. Tavakoli, M. Molavi, V. Masoumi, M. Mobini and S. Etemad, "Customer Segmentation and Strategy Development based on User Behavior Analysis, RFM model and Data Mining Techniques: A Case Study" in 2018 IEEE 15th International Conference on e-Business Engineering (ICEBE), Xi'an, 119-126, 2018.https://doi.org/10.1109/ICEBE.2018.00027.
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