Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
Author:
De-Miguel-Guzmán Margarita,Ronquillo-Bolaños Carlos,Sánchez-Rodríguez Alexander,García-Vida Gelmar,Pérez-Campdesuñer Reyner,Martínez-Vivar Rodobaldo
Publisher
Faculty of Economics and Business, University of Zagreb
Subject
Marketing,General Economics, Econometrics and Finance
Cited by
1 articles.
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