Peculiarities of Interaction Between Companies in the Conditions of Digital Economy

Abstract

One of the characteristic features of the modern economy is the active development of various forms of interaction between companies. The methods of interaction between the participants in the market structures are changing due to the growing uncertainty of the external environment due to the increase in international competition, the globalization of the economy, and the acceleration of the processes of updating information technologies. The constant diffusion of markets, caused primarily by total networking and digitization, has significantly changed the nature of the company. Changes associated with the transition to the information society lead to increased integration at both the meso and macro levels. The purpose of the research is to determine the specificity of the process of interaction between companies in the conditions of the digital economy when the digitalization of economic activity is relevant. The contents of various theories of the development process of inter-company networks are differentiated, such as theories of stages, states, and connections. Five stages of the development of network relations are distinguished - processes of searching for connections, the initial stage of relations, the development of relations, maintenance of relations, and termination. The relationship between the development stages of the relationship and the types of interaction was determined: contact; joint production; cooperation; coordination; coevolution; and Consolidation. Adopting digital technologies to accelerate their technological evolution has been found to enable organizations to increase their competitive advantages. A model of economic activity is presented for the development of inter-company interaction in the conditions of digitalization. When forming intercompany interactions, the organization will be able to ensure their effectiveness: attracting interested parties for the purpose of interaction in solving a wide range of issues; Globalization of resources to create the possibility of managing the risks arising as a result of the complication of functioning tasks; By creating opportunities for action agreement and rapid knowledge generation among stakeholders at low cost. Scientific works aimed at studying the evolution of relations between economic entities are characterized by a variety of areas of analysis and justification of trends in the development of forms of interaction. However, it should be noted that most researchers believe that in modern conditions the most adequate option for the evolution of organizational forms are network structures. The literature review showed that elements of methodology borrowed from sociology, psychology, and socio-cultural anthropology allowed researchers to conduct studies of interactions between economic entities based on already existing basic conclusions and theoretical generalizations. In conclusion, the tasks of development of inter-company interaction in the conditions of digital economy and digitalization of economic activities are presented. Thus, in this article, network relations are proposed to be understood as a set of certain voluntary integration relations between independent economic entities operating according to agreed rules, the common long-term goal of which is the most efficient use of available resources, and also, when analyzing relations between economic entities, it would be advisable to pay more attention to the exchange of information and coordination of actions when mutually linking plans in the process of intercompany interactions. Key Words: Digital technologies, digitization of economic activity, digital economy, inter-company relations, coordination.