STRATEGY AND PRACTICE OF DIGITAL TRANSFORMATION OF THE ORGANIZATION (ON THE EXAMPLE OF THE BANKING SECTOR OF GEORGIA)

Abstract

The study intends to define the key components of an organization's digital transformation in the contemporary setting, as well as the elements that contribute to it and the models required to carry out the entire process. Additionally, it is important to bring attention to the primary challenges encountered by Georgia's banking sector when implementing technology transformation initiatives. Consequently, there is outlined the strategies for successfully overcoming current challenges. It was intended to set up the quantitative study in order to look at this matter. The research demonstrated how the people engaged in the banking sector have an attitude towards change, what impediments and risks exist for the success of the process. What mindset do managers and staff members have toward technological change and how it impacts revenue, client retention, and the company's reputation. Keywords: Bank, transformation, technological change, digital, leader, technology, strategic change.