THE IMPACT OF ADVERTISING ON CONSUMER BUYING DECISION-Reference-Cited by-同舟云学术

THE IMPACT OF ADVERTISING ON CONSUMER BUYING DECISION

Published:2023-12-08 Issue:12 Volume:35 Page:73-79
ISSN:2674-5224
Container-title:PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions
language:en
Short-container-title:PAHTEI

Author:

Gunay Imanova, Khalida Mehtiyeva Gunay Imanova, Khalida Mehtiyeva

Abstract

Advertising is an effective method for shaping consumer attitudes, desires, and buying decisions. Brands can successfully contact and communicate with their target audience through a variety of advertising channels, involving traditional media and social media platforms. This study examines how the types of advertising and the advertising strategies affect purchasing decisions of consumers. It entails gathering information from the respondents via a questionnaire in order to evaluate the predetermined hypotheses. The hypotheses were examined using cross tabulation analyses in SPSS. The analysis of the data reveals that there is a general relationship between advertising and buying patterns of various genders and age groups. Keywords: advertising, social media advertising, consumer behavior, consumer-buying decision

Publisher

Education Support and Investment Fund NGO

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