1. George Loewenstein ( ) is a professor of economics and psychology at Carnegie Mellon University, in Pittsburgh, Pennsylvania, and director of behavioral economics at the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute, University of Pennsylvania, in Philadelphia.
2. David A. Asch is a member of the Center for Health Equity Research and Promotion at the Philadelphia Veterans Affairs Medical Center. He is also a professor at the Perelman School of Medicine and the Wharton School and director of the Center for Health Care Innovation, all at the University of Pennsylvania.
3. Kevin G. Volpp is a member of the Center for Health Equity Research and Promotion at the Philadelphia VA Medical Center. He is also a professor at the Perelman School of Medicine and the Wharton School and director of the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute, all at the University of Pennsylvania.