1. Janet Schwartz ( ) is an assistant professor of marketing at Tulane University’s Freeman School of Business, in New Orleans, Louisiana.
2. Jason Riis is an assistant professor of business administration in the marketing unit at Harvard Business School, in Boston, Massachusetts.
3. Brian Elbel is an assistant professor of medicine and health policy at the School of Medicine and the Wagner Graduate School of Public Service, New York University, in New York City.
4. Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, in Durham, North Carolina.