1. Peter A. Ubel is a professor in the Department of Medicine, Fuqua School of Business, and Sanford School of Public Policy, all at Duke University, in Durham, North Carolina.
2. David A. Asch ( ) is executive director of the Center for Health Care Innovation and a professor in the Wharton School and the Perelman School of Medicine, all at the University of Pennsylvania, and a physician in the Center for Health Equity Research and Promotion, Philadelphia Veterans Affairs Medical Center.