Design of Futures Contracts for Risk-Averse Online Advertisers-Reference-Cited by-同舟云学术

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Design of Futures Contracts for Risk-Averse Online Advertisers

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Cohen Maxime C.,DDsir Antoine,Korula Nitish,Sivan Balasubramanian

Publisher

Elsevier BV

Reference50 articles.

1. Dealership market: Market-making with inventory;Y Amihud;Journal of Financial Economics,1980

2. Asset Management

3. The theory of risk aversion;K J Arrow;Essays in the theory of risk-bearing,1971

4. The Impact of the Internet on Advertising Markets for News Media

5. Yield optimization of display advertising with ad exchange;S R Balseiro;Proceedings 12th ACM Conference on Electronic Commerce (EC-2011),2011

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Markov Decision Model for Managing Display-Advertising Campaigns;Manufacturing & Service Operations Management;2023-03

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