1. Goffman's 'theatre metaphor' refers to an actor who portrays a public audience and adopts strategical expressions in order to control the audience's impressions. From this perspective, one wonders whether transparency is a reality or a utopia. According to Han (Digital Swarm, 2017), democracy is under threat because digital communication has made freedom and control indistinguishable;fact,1956
2. you get free social-media services (...) In exchange, you give up the most valuable asset you have, which is your personal data.'' Finally, full surveillance and data accumulation allows companies and ruling-entities to know people better than themselves;Martinez;According to Yuval Noah Harari (Homo Deus, 2016),2004