Spillover Effects and Freemium Strategy in Mobile App Market
Author:
Publisher
Elsevier BV
Reference49 articles.
1. Let the music play? free streaming and its effects on digital music consumption;Luis Aguiar;Information Economics and Policy,2017
2. On the monetization of mobile apps;Gil Appel;International Journal of Research in Marketing,2019
3. To free, or not to free: the implications of offering free versions for the performance of paid mobile apps;Sandeep Arora;Journal of Marketing,2017
4. The effects of free sample promotions on incremental brand sales;Kapil Bawa;Marketing Science,2004
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Use of Personal Data for Monetization Purposes: The Case of Mobile Applications;Journal of Economic Issues;2023-10-02
2. Demand for in-app purchases in mobile apps—A difference-in-difference approach;International Journal of Industrial Organization;2023-05
3. New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market;Marketing Science;2023-01
4. The impact of app revenue model choices for app revenues: A study of apps since their initial App Store launch;Economic Analysis and Policy;2022-12
5. Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue;Management Science;2021-09-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3