Should You Target Early Trend Propagators? Evidence from Twitter-Reference-Cited by-同舟云学术

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Should You Target Early Trend Propagators? Evidence from Twitter

Published:2014 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Lambrecht Anja,Tucker Catherine,Wiertz Caroline

Publisher

Elsevier BV

Reference68 articles.

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2. Interaction terms in logit and probit models;C Ai;Economics Letters,2003

3. Think before rt: An experimental study of abusing Twitter trends;D Antonakaki;Social Informatics,2015

4. Brand public;A Arvidsson;Journal of Consumer Research,2016

5. Predicting the future with social media;S Asur;Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010 IEEE/WIC/ACM International Conference on,2010

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3. Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads;SSRN Electronic Journal;2016

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