The Value of Personalized Promotion: Field Experiment on O2O Platform

Author:

Lu Baile,Xu Yuqian,Dai Hongyan,Zhou Weihua

Publisher

Elsevier BV

Reference110 articles.

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2. Personalization and recommender systems;Gediminas Adomavicius;INFORMS TutORials in Operations Research,2014

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4. Pricing and prioritizing time-sensitive customers with heterogeneous demand rates;Philipp Afeche;Operations Research,2019

5. The Impact of Behavioral and Economic Drivers on Gig Economy Workers

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1. Price promotion in omnichannel retailing: how much is too much?;Asia Pacific Journal of Marketing and Logistics;2022-01-25

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