Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia-Reference-Cited by-同舟云学术

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Simulated Test Marketing in Emerging Markets: Some Empirical Evidence from Russia

Published:2011 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Korotkov Nikolay Y.,Occhiocupo Nicoletta

Publisher

Elsevier BV

Reference63 articles.

1. Title Page i

2. Trends and Issues in STMs: Results of an ARF pilot project;A L Baldinger;Journal of Advertising Research,1988

3. Predicting Behavior from Intention-to-Buy Measures;A C Bemmaor;Journal of Marketing Research,1995

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Test marketing as a tool to reduce the risk of launching new product on market;Izvestiya MGTU MAMI;2015-10-10

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