German and Anglo-Saxon Approaches to Services and Services Marketing: Taking Stock

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German and Anglo-Saxon Approaches to Services and Services Marketing: Taking Stock - Looking Ahead

Published:2008 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Haase Michaela,Chatrath Stefan,Saab Samy

Publisher

Elsevier BV

Reference68 articles.

1. The service-dominant logic for marketing. A critique;R S Achrol;The Service-Dominant Logic of Marketing. Dialog, Debate, and Directions,2006

2. Services, products, and the institutional structure of production

3. Economic Analysis of Property Rights

4. An Economic Theory of Clubs

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Nutzungsprozesse – Die vernachlässigte Seite der Wertschöpfung;Theorie und Praxis des Dienstleistungsmarketing;2013

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